[Video Course] How To Build A Million Dollar Beauty Brand by Alicia Scott, Foundr

The New Path Forward For Beauty Entrepreneurs To Build, Market & Scale A Thriving Brand

In our latest course, Alicia Scott reveals her blueprint for building a beauty brand that is ready for both retail and ecommerce.

If you don’t know already, foundr is an online learning platform with all the tools, information and support you need to build an ecommerce business. Being a ‘founder’ takes hard work, but it doesn’t need to be complicated. We exist to break through the noise, and connect you with information you can trust, from people who have actually done it.

With foundr, you can take Alicia’s shortcuts and plug them straight into your new business. Study everything Alicia’s discovered on meeting industry standards, managing supply chain logistics, and creating a brand story that connects with customers- only on the foundr platform.

The combination of retail and ecommerce approach is a game-changer, allowing you to avoid common pitfalls, keep your costs lean, and scale confidently across both channels.

With Alicia’s framework, you’re not just launching a beauty brand; you’re building a product that resonates, crafting a story that captures customer loyalty, and following a step-by-step path to take your product from concept to reality—all the way to the shelves of BIG retailers.

A toolkit designed to help you build a better beauty brand, faster.

Here’s What You Get Inside:

Module 1:

Your Beauty Brand’s Story DNA

This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity.

Lesson 1: How I Built Range Beauty

Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch.

Lesson 2: Understanding the Beauty Industry

Discover the global beauty industry’s key trends and opportunities, plus insights on why story branding is critical for standing out.

Lesson 3: Building Range Beauty

Learn Alicia’s approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development.

Lesson 4: Defining Your Why as a Beauty Brand

Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia’s “Define Your Why” worksheet.

Lesson 5: Finding Your Beauty Niche

Define your target audience, build a customer avatar, and identify your unique market position. Alicia’s Avatar Builder worksheet demo helps you understand customer alignment.

Lesson 5: Your Brand DNA

Learn how to develop your brand’s core values, style, and voice. Create a mission statement and mood board, with Alicia sharing her personal templates and examples.

Lesson 6: Choosing the Right Platform(s)

Understand which platform your brand should live online—like TikTok and Instagram—based on your content type and target audience.

Lesson 7: Telling Your Brand’s Story

Shape your brand’s narrative by focusing on conflict, the status quo, sharing resolutions, and using numbers to strengthen your brand’s story.

Lesson 9: Ecommerce Options

Now that you’ve developed your brand’s DNA, it’s time to choose the best way to bring it to market that aligns with growth goals. Go beyond just DTC, from private labeling and wholesale, to pop-up markets, boutique retail, and big-box stores.

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Product Details: https://tinyurl.com/2nzbjd4f

File size: 1.7GB

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