Part 1 – Fundamentals
Understanding your SEO opportunity
How to find what your customers are searching for
Setting up your store for SEO success
Setting up the essential tools
Part 2 – Money Pages
Identifying the best keywords for your brand
Optimising your collection pages
Optimising your product pages
Using trust signals for SEO growth
Part 3 – Content Strategy
Building your content strategy
Understanding your content funnel
Choosing the right keywords to target
How to create content for traffic & sales
How to find scalable content opportunities
Part 4 – Building Authority
How to build domain authority the right way
Building links with your products
Building links with your images
Building links with your expertise
How to find anyone’s email address
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