[Video Course] The Ultimate CBO Blueprint with Alex Fedotoff

CBO Campaigns – How to Get the Most Out of Them

NOTE: Regular adset budget setup is what I recommend to use for the time being (as of June 2019).

But CBO’s can be profitable too. In this article I explain how to use it.

As most of you already know, CBO (Campaign Budget Optimization) is the new way for Facebook to optimize your campaigns. In its core is the idea of assigning daily budget on the campaign level and letting the Facebook machine learning distribute the funds inside it in the most effective manner.

Yet, the reason why everyone is so hyped about CBO right now is not its great effectiveness. In fact, Facebook has already announced that it will be mandatory for all of your campaigns starting from September 2019.

Still not interested? Well, let’s just say that we know a great method of working with CBO that will make your ROAS rise to 5x+. We will get to it later.

BUT first, what is CBO in essence?

As said in another nicely done Facebook one-sheeter about CBO, the main features that it gives you are:

– Automatization while assigning budgets – you will not have to go on and on with every ad set setting it up on low budget and testing different interests. Facebook will do that for you by choosing automatically the best performing ad set and putting more money on the stake;

– Non-overlapping audiences – Facebook assures us that the ad sets with similar audiences will be considered in their algorithm, so the frequency of showing the same ad to the same person will drop with CBO;

– Learning phrase not restarted – when some ad sets start performing better, they will be given a larger piece of the budget, without restarting the learning phrase.

AND LAST, as we will show you, CBO is a great tool for effective scaling of your sales, again because of semi-automatization and ability to do that on the campaign level.

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