[Video Course] Strategy Finishing School by Julian Cole

Progress to a leadership role in strategy with the Strategy Finishing School.

The BIG-T Strategist model gives you a;:

• Strong foundation in the strategy craft with 9 modules

• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership

The School includes lifetime access to;

• 80+ video lessons

Master the skills of strategy needed at the 3 levels of your career

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

Save your time with templates you can copy/paste

You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.

You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.

Course Modules & Lessons

Strategy Fundamentals

What is strategy?

Writing a strategy

Different types of strategy

Managing Downtime

Short Sharp Strategy

Who’s Who In Agencies

Strategy In Under An Hour

Helpful Strategy Resources

Research

Kick Off Questions

Strategy Scrapbook

Art of Interviewing Clients

Evaluating Data Sources

Validating Problems/Insights

Insights

What are insights?

Insights vs. observations

Flipping Insights

Polishing Insights

Adding Tension

Creative Briefing

How to write a creative brief

Sacred Six Brief Template

GET-TO-BY Brief

Tactical Briefs

Single Minded Proposition

Biggest Mistakes With Creative Briefing

Giving Creative Feedback

Tips for Briefing Remotely

Brand Strategy

What is Brand Strategy?

Brand Frameworks

Brand Benefit Ladders

Brand Architecture

Brand Archetypes

Comms Planning

What is Comms Planning?

Consumer Journey Tools

Consumer Journey Mapping

Comms Framework

Comms Planning Questions

Tactical Briefing

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Product Details: http://bit.ly/4074SWF

File size: 27.5GB

Payment and delivery:

1. Please provide your EMAIL address in “message:” during checkout.

2. The files will be sent to you after payment has been confirmed.

🔥 All files will be delivered online.

🔥 Download for Lifetime Access

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Enjoy learning!