[Video Course] Smart Social Media by Molly Pittman

A streamable training that teaches anyone how to run social media marketing at a high level.

Smart Social combines 13 modules of updated strategy sessions, how-to videos and Q&A recordings with a brand new resource library of worksheets and fill-in-the-blank templates.

There’s never been a better course to learn the complete skillset of a professional social media manager.

How Smart Social Will Help You Succeed

Your Instructor Laura Palladino is an educator at Smart Marketer and the Marketing Director of a $46 million-per-year brand. You’re in great hands!

New Curriculum The entire course has been updated to reflect the latest changes to platforms, algorithms and winning strategies — so you know you’re getting the industry’s most up-to-date training.

How-to Videos Detailed tutorials to help you implement everything you learn so you can create, launch and manage 7-figure campaigns.

Resource Library Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.

Recorded Q&As for each module where Laura answers student questions from our most recent live semester and gives feedback on their work.

Guest Experts To help you supplement your social skills, we brought in 4 industry pros to teach you about branding, design, project management and content marketing.

Weekly action items To hold you accountable and help you reach your goals.

You choose your speed All marketers are different, and Smart Social gives you the flexibility to complete this course around your busy schedule.

PLUS $591 in Bonuses When you join Smart Social, you get our Ambassador Blueprint ($397 value) and 2 months of Zipify Pages ($194 value) for free.

Course Curriculum

Over 13 modules you will learn how to implement Laura’s 5-step I.C.O.S.A. Framework for growing any brand with social media — whether you run an 8-figure brand or you’re building a team from scratch.

Each session mixes strategy, implementation and feedback to give you a clear path to success in your social media journey.

SESSION 1: Think Like a Social Media Manager

COURSE VIDEOS

Welcome to Train My Social Media Manager

How to Think Like a Social Media Manager

SaaS I.C.O.S.A. Walkthrough (Zipify Apps)

Ecommerce I.C.O.S.A. Walkthrough (BOOM!)

Info Product I.C.O.S.A. Walkthrough (Smart Marketer)

Session 1 Q&A and Feedback

SESSION 2: Forging Your Brand Identity

COURSE VIDEOS

Forging Your Brand Identity, with Ezra Firestone

Session 2 Q&A and Feedback

RESOURCES

Brand Identity Worksheet

SESSION 3: Finding Your Customer Avatar

COURSE VIDEOS

Why Customer Avatars Are Key for Social

How Do I Find My Avatar?

Getting Into the Mind of Your Avatar

Transformation Grid

Session 3 Q&A and Feedback

RESOURCES

Customer Persona Example from BOOM!

The Customer Persona Canvas

Customer Avatar Questionnaire

The Transformation Grid

SESSION 4: Setting Social Media Goals

COURSE VIDEOS

Setting Social Media Goals

Facebook Walkthrough

Instagram Walkthrough

YouTube Walkthrough

Which Advertising Platforms Should I Use?

Session 4 Q&A and Feedback

RESOURCES

Goal Setting, Achieving & Measurement Worksheet

SESSION 5: Content Strategy & I.C.O.S.A.

COURSE VIDEOS

Content Strategy & The I.C.O.S.A. System

Session 5 Q&A and Feedback

SESSION 6: Content Ideation

COURSE VIDEOS

ICOSA Deep Dive: Ideation

Agora Walkthrough

Evaluating Content Performance with Google Analytics

Session 6 Q&A and Feedback

RESOURCES

The Content Grid

The Content Marketing Funnel

SESSION 7: Content Creation

COURSE VIDEOS

ICOSA Deep Dive: Creation

Video Formulas

Video Gear

Blog Process, with Colleen Taylor

Editing for Consumption, with Russ Henneberry

Visual Systems, with Alison Matheny

Video Content Formulas, with Ezra Firestone

Session 7 Q&A and Feedback

RESOURCES

Template: Blog Post, Email & Social

Video Gear Order List

Headline Formulas

SESSION 8: Content Optimization

COURSE VIDEOS

ICOSA Deep Dive: Optimization

IGTV: Resizing

Creating Quote Images

IGTV: Converting Horizontal Video to Vertical

Session 8 Q&A and Feedback

SESSION 9: Content Syndication

COURSE VIDEOS

ICOSA Deep Dive: Syndication

How To Upload A Video To YouTube

How To Upload A Video To Facebook

Pinterest Pin Tutorial

IGTV: Uploading Tutorial

How To Upload To Instagram Stories

Session 9 Q&A and Feedback

SESSION 10: Content Amplification

COURSE VIDEOS

ICOSA Deep Dive: Amplification

Amplifying a Blog Post Via Email

Session 10 Q&A and Feedback

SESSION 11: Content Data & Analysis

COURSE VIDEOS

ICOSA Deep Dive: Analysis & Re-ICOSA

Engagement Data in Facebook Creator Studio

Analyzing Content Performance in Google Analytics

Looking at Post Data in Agora Pulse and Klaviyo

Session 11 Q&A and Feedback

SESSION 12: Customer Communication

COURSE VIDEOS

Handling Customer Feedback / Protecting Your Brand’s Reputation

Session 12 Q&A and Feedback

RESOURCES

Responding on Social: Macro Examples

SESSION 13: Giveaways

COURSE VIDEOS

Giveaways

Social Contests

Session 13 Q&A and Feedback

RESOURCES

Giveaway Rules

Giveaway Checklist

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