Dear Fellow Marketers,
‘Influencer Marketing’ is exploding!
Businesses of all types are looking for ‘Influencers’ they can spend money with to advertise their products and services.
In fact, this has become a multi-billion dollar industry, and is now considered the #1 way for many brands to acquire new customers.
Influencer Marketing Is The Fastest-Growing
Way To Get New Customers!
According to recent studies published by eMarketer, 86% of marketers used Influencer Marketing in the last year, and most marketers are looking to double their investments in 2017.
22% of marketers say it is their fastest growing customer-acquisition method.
Why Is Influencer Marketing So Hot?
Why is Influencer Marketing experiencing such growth with marketers?
There are a number of factors that point to why this opportunity is seeing explosive growth, and has no signs of slowing down.
According to a report from PageFair, 615 million devices are now using ad blockers, and usage of ad blocker grew 30% in 2016!
Ad Blocker Usage Is Growing!
People are tuning out ads more and more, making it harder for businesses to reach customers effectively with traditional approaches.
Consumers Are Making Purchase Decisions Based On
What They See On Social Media
At the same time, more and more consumers report that they make purchase decisions based on what they see others doing and recommending in their social media feeds.
Social media ‘Influencers’ have become a new generation of celebrities, providing entertainment, information and recommendations to a very receptive audience.
This makes Influencer Marketing highly effective.
Combine These Factors & It’s Easy To See Why Influencer Marketing Is
The Most Effective Marketing Brands Are Doing
Businesses doing Influencer Marketing report that the customer quality and ROI is higher than any other marketing they are doing.
In fact, according to a recent study found on ConvinceandConvert.com, on average, businesses generate $6.50 for every $1 invested in Influencer Marketing.
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