[Video Course] Shopping Campaign Structure and Management by Take Some Risk

Here’s what’s included:

COURSE DESCRIPTION:

Building your campaigns is hard work but managing and maintaining your shopping campaigns over the long haul will be harder. It’s very easy to know what to do when things are going great. What do you do when things go off the rails? Duane combines 9 years of experience managing and working on shopping campaigns for global brands and agencies into this course. He has run shopping campaigns in 35+ countries across North America, Europe, APAC and Australia and seen the good and bad from shopping ads. Do you know what to do when things go wrong?

From ecommerce to direct-to-consumer (DTC) brands and even 3rd-party retailers. Managing your shopping campaigns is as unique as your business. Making sure you understand what you sell and how those products impact your shopping campaigns is key to your long-term success. No longer can you simply throw up your shopping feed, launch some campaigns and just let it run, unless you want average performance that is. This course is about showing you the different ways we manage shopping campaigns for clients as well as the systems and processes we use to stay on top and keep success going. Competition comes and goes, Google makes changes and doesn’t always announce it and someone on your team picked the wrong feature and performance went off the rails. Our Shopping Campaign Structure and Management class is all about giving you the tools to be successful and make sure you can stay one step a head of everyone else.

TOPICS COVERED:

Campaign Settings

Campaign Structure

Bid Strategies

Negative Keywords & Search Term Report

Shopping Feed (A/B) Testing

Shopping Remarketing: Standard & Dynamic

Scaling Shopping Like You Own The Space

Channel Strategy

Smart Shopping Campaigns

Shopping Seasonal Products

Shopping During Black Friday & Major Buying Holidays

Shopping for High-End Brands or Small Budgets

Promotions & Price Drops

Now Available: Performance Max

– The difference between Smart Shopping Campaigns and the new Performance Max

– Transitioning your Shopping Campaign knowledge into Performance Max

– How to build your first Performance Max campaign

– Campaign Reporting, the ins and outs of understanding PMax

– Best practices and tips on ad creative, audience signals, and hidden settings

WHAT´S INCLUDED:

A collection of 14 videos (approximately 1 hour and 40 min of content) for Shopping Campaign Structure and Management

Now Available: A collection of 5 new videos (approximately an hour of content) covering Performance Max

Shopping Campaign Structure and Management Slide Deck

Now Available: Performance Max Slide Deck

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File size: 381MB

Payment and delivery:

1. Please provide your EMAIL address in “message:” during checkout.

2. The files will be sent to you after payment has been confirmed.

🔥 All files will be delivered online.

🔥 Download for Lifetime Access

Kindly PM us if you are looking for other ebooks/ Video Courses.

Enjoy learning!