[Video Course] Main Street Accelerator by Codie Sanchez

Here’s What You Get:

Unit 1: Foundation

Learn the foundational mindset and knowledge needed to successfully buy a business, including the deal lifecycle and what it takes to run a company.

Why acquisition entrepreneurship?

The 10 Acquisition Entrepreneur Mindset Pillars

The deal journey & lifecycle

Do you have what it takes to run a business?

Resource: Action Steps Checklist

Resource: Acquisition Journey Reference Sheet

Resource: Acquisition Self-Reflection Worksheet

Unit 2: Deal Clarity

Gain clarity on your personal acquisition criteria using the Contrarian Deal Clarity Framework, focusing on income goals, skills, and target industries.

Get clarity on why you want to own a business

Characteristics of the business you should buy

Which industries you should target

Create your own Deal Box to find your ideal business

Resource: Zone of Genius Worksheet

Resource: Deal Clarity Worksheet

Resource: Industries Database Selector

Resource: Personalized Deal Box

Unit 3: Origination

Discover techniques for finding on-market and off-market deals that fit your criteria, and learn to track deal flow using the Contrarian CRM Database

How deal sourcing works: finding businesses to buy

Finding deals through marketplaces like BizBuySell

How to find off-market deals

7 other methods for finding off-market deals

How to track if you’re making progress in business buying

Resource: Business Sourcing List

Resource: Business Broker List

Resource: Deal Sourcing CRM

Unit 4: Outreach

Master the art of positioning yourself as a qualified buyer, engaging sellers, and building relationships with owners and brokers.

How to position yourself as a qualified buyer

How to engage with sellers (including scripts)

FROG Method for meeting sellers

How to get responses from on-market deals

Bonus: 3 methodologies for seller outreach

Resource: Buyer Profile PDF

Resource: Cold Email Outreach Scripts

Resource: Questions To Ask Sellers

Unit 5: Evaluation

Learn to evaluate potential deals, sign NDAs, assess valuation using cash flow and market comparables, and decide whether to make an offer.

How to assess valuation before submitting an offer

2 methods for assessing valuation

How to calculate SDE

The 10 Contrarian Business Value Markers Framework

How to quickly crunch the numbers on a deal with our deal calculator

Resource: NDA Template

Resource: Deal Decision Tree

Resource: Contrarian Deal Navigator

Resource: Deal Calculator

Resource: SDE Calculation

Resource: 10 Contrarian Acquisition Value Markers

Unit 6: Offer & Negotiation

Understand the differences between LOIs and purchase agreements, structure creative deals, make offers, handle counteroffers, and negotiate win-win outcomes.

How & when to use professionals at the offer stage

What to include in your LOI (with templates!)

When to use LOI vs APA

What money is at risk during this stage

How to present your offer

How to negotiate your offer with sellers

Resource: Offer Checklist

Resource: LOI Template (advanced)

Resource: LOI Template (simple)

Resource: Asset Purchase Agreement Template

Unit 7: Due Diligence

Navigate the due diligence process, build your deal team, evaluate key information, and identify potential issues or red flags.

How to perform due diligence

How to build your deal team to verify due diligence

When to use LOI vs APA

What information to look for during due diligence

How to present your offer

How to negotiate your offer with sellers

Resource: 60+ item due diligence checklist

Unit 8: Financing

Explore the five main acquisition funding methods and 21 specific financing strategies, including seller financing, SBA loans, and sweat equity.

Learn the main ways deals are financed

How & when you should leverage debt to finance your deal

How to combine debt & equity

Deep dive into seller financing

Deep dive into SBA loans

Deep dive in sweat equity

Resource: 21 Financing Options Sheet

Resource: Expertise to Equity Terms Worksheet

Resource: Seller Financing Avatar Checklist

Unit 9: Closing

Master the formal closing process, resolve outstanding issues, finalize legal documents, and understand escrow and purchase price allocation.

Learn how the closing process works

How does escrow work during closing

Who are the key people involved in closing?

Models: Services, products and systems

Buying franchises with Wayne Lucier

Resource: Closing checklist

Unit 10: Day Zero

Prepare for the transition to ownership by completing essential tasks and setting the stage for a successful first day.

What do you do on day 0

How do you prepare to operate the business

Resource: Day zero checklist

Resource: Working capital needs

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File size: 16.6GB

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