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[Video Course] Google Analytics 4 in Big Query by Simo Ahava

Name: [Video Course] Google Analytics 4 in Big Query by Simo Ahava
SKU: 5225-777-1112
Price: 10.00 USD
Availability: InStock

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SKU: 5225-777-1112 Category: Video Courses

What You Get:

Getting Started

– Setup the BigQuery environment

– Link Google Analytics 4 and Google BigQuery

– Access the course dataset

– Explore the Google Analytics 4 export schema

– Run your first SQL query

Events & Users

– Understand GA4’s session and user data models

– Sessionize the event data stream in BigQuery

– Group data by users and different user-based dimensions

– Access user properties

– Learn how to unnest data

– Learn about query costs (and optimization)

Engagement & Retention

– Replicate and customize GA4’s sessionization logic

– Use “engagement” as a way to segment data

– Build custom pathing reports to show how users navigate your website

– Build comprehensive event reports and event funnels

– Replicate and customize GA4’s retention model

– Integrate Google BigQuery with Google Data Studio

Monetization & Lifetime Value

– Explore the ecommerce event schema in the GA4 data

– Calculate ecommerce metrics

– Explore how GA4 utilizes “items” in ecommerce events

– Build a comprehensive items funnel report

– Calculate and visualize the lifetime value of users

Advanced Queries

– Learn advanced techniques for working with Google BigQuery and Google Analytics 4

– Craft your own concept of an “engaged session”

– Combine GA4 data with other public datasets

– Flatten the GA4 schema to work with relational databases

– And many more.this section is constantly updated with new content

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Product Details: https://bit.ly/43Ukzm7

File size: 10.4GB

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🔥 Download for Lifetime Access

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Enjoy learning!

Weight	1.00 kg
Dimensions	1.00 × 1.00 × 1.00 cm

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