I want to share with you the most reliable and predictable way I know to engineer a wildly profitable marketing funnel. Its a process thats been developed, honed, and darn near perfected over the last 24 months as Ive personally guided the engineering and release of well-over 370 marketing funnels. Not including my own. With many generating tens of millions of dollars. And dozens generating six and seven figures.
The process Im referring to is the exact framework I teach our coaching students here at MFA
Its the exact framework I use when designing my own marketing funnels
And, its the exact framework used by my team when we design and launch funnels for our agency clients paying us tens of thousands of dollars.
Ive named it: The E5 Funnel Architecting Framework.
Module One: Examine – Part 1
Lesson :1: Conducting The Prospect Analysis
Lesson :2: Conducting the Product Analysis
Lesson :3: Conducting the Competitive Analysis
Module Two: Examine – Part 2
Lesson :4: Conducting the Promise Exposure Spectrum Analysis
Lesson :5: Conducting the Prospect Awareness Pyramid Analysis
Lesson :6: Creating the Three Dimensional Prospect Profile
Module Three: Engineer – Part 1
Lesson :7: Your Engineering Tools
Lesson :8: Engineering the Perfect Customer-Generating Product
Lesson :9: Engineering the Perfect Offer
Lesson :10: Engineering the Perfect Marketing Funnel Thesis
Lesson :11: Engineering the Perfect Big Idea
Module Four: Engineer – Part 2
Lesson :12: Flawless Funnel Copywriting
Lesson :13: Engineering the Perfect Headline & Lead
Lesson :14: Engineering the Perfect Marketing Message
Module Five: Engineer – Part 3
Lesson :15: Engineering the Perfect Minimum Viable Funnel
Lesson :16: Engineering the Perfect Lead Capture Page
Lesson :17: Engineering the Perfect Marketing/Sales Page
Lesson :18: Engineering the Perfect Order Form
Module Six: Evaluate
Lesson :19: Testing Your Minimum Viable Funnel (MVF)
Lesson :20: Understanding Your MVF Response
Module Seven: Enhance
Lesson :21: Enhancing with the the Perfect Upsell Sequence
Lesson :22: Enhancing with the Perfect Follow-Up Sequence
Lesson :23: Enhance Overall Conversion
Lesson :24: Setting-up the Perfect Testing
Module Eight: Expand
Lesson :25: Expanding Your Level of Acquisition Aggression
Lesson :26: Expanding With Competitive Analysis
Lesson :27: Expanding With The Perfect Tracking Set-Up
Lesson :28: Expanding Your Acquisition With B.A.C.O.
Lesson :29: Expanding with The Perfect Metrics Reporting
Lesson :30: Expanding Through Your Backend
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