[Video Course] Definitive Traffic + AI Seminar 2023 by Perry Marshall

Dear Entrepreneur:

In 12-18 months, marketing as we always knew it will be OVER.

What most people think of as marketing: buying media, writing ads and emails; targeting prospects, crafting landing pages and press releases… All those jobs lost HALF their value as of November 2022, with the onslaught of ChatGPT 3.5.

Yet… everything that makes your product more marketable became TWICE as precious, as of the same date.

Most people have not caught on… yet.

The clock is ticking fast.

Remember how the Internet demolished… newspapers, encyclopedias, video stores, landlines, road atlases, film cameras and travel agencies? A new demolition is underway all over again.

Most folks applying AI, Large Language Models and ChatGPT are merely doing the same stuff as last year, except faster. Because they’re gonna get replaced by bots and apps.

The tragedy is, they spent years ignoring what they could have been mastering all along. Rearranging deck chairs on the Titanic.

95-98% of what you hear about AI from marketing gurus and media is wrongheaded. If you heed their advice, they will drive you into a vicious race to the bottom.

EXAMPLE: Folgers coffee in the 60s and 70s was a premium brand. Then in the 80s, beancounters convinced management to use lower-quality Robusta beans instead of the higher-quality Arabica beans. They mixed them in gradually, hoping no one would notice. This affected the taste of their coffee and torpedoed customer satisfaction.

Despite their attempts to regain market share with aggressive advertising, they could not fully recover. (When’s the last time you drank Folgers? Did you enjoy it… or did you just chug down some dark brown swill?)

In identical fashion, marketers harness AI and big data, running countless A/B tests, striving for a slight edge in efficiency or marginal increase in click rates. Quickly transforming the marketing profession into a soulless, mechanized operation, devoid of the human touch that once defined it.

The intricate dance between a business and its customers, driven by empathy and concern, gets displaced by the cold hard logic of Machine Learning algorithms.

Most marketers approach AI as beancounters. AI for the majority will work out the same way Folgers did. Race to the bottom.

But AI will also generate enormous levels of wealth and skyrocket productivity for many. I believe the productivity of AI will literally “pay the bill for the pandemic.” 2024-2026 will be boom years.

That is why in May 2023 I summoned the finest AI and traffic people from the four winds. I assembled them for an utterly unique landmark event in Chicago.

Definitive AI Seminar was the most remarkable event we’ve ever pulled off.

We have a storied history of creating unforgettable landmark events. People talk about our seminars for years. Clients are still talking about (and purchasing) Star Seminar with Richard Koch from 2014. And using it to grow their fortunes. Clients are still talking about (and purchasing) Rosetta Stone from 2018. These events were absolutely legendary.

And for good reason. Not only were the presentations arresting and at times hypnotic, but they defined the axis around which the earth will rotate for decades to come.

Star Seminar defined Star Principle and SIMPLIFY in a new, definitive way – principles that define multi-million, multi-billion and multi-trillion dollar industries.

Rosetta Stone defined Network Effect for Mere Mortals.

Definitive AI seminar is now legendary as well. We mapped the next 20 years.

It is no exaggeration to say that those who possess this information are 12-24 months ahead of everyone else, armed to make wise and profitable decisions and deft moves during the next decade.

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