[Video Course] Conversion Funnel Mastery by Ryan Deiss, Digital Marketer

What You’ll Learn In This Course

The Formula for Growth

Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.

5 Phases of Customer Value Optimization

Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.

“Statement of Value”

Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don’t even know they want it).

Lead Magnet Optimization

Generate more leads using the 5 “specific” tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.

Customer Value Optimization

Mastery Course Details

In this 7-hour course, you’ll master all the stages of the customer value journey to get the most value from your new and returning customers.

Module 1:Start Here

Lesson 1: Here’s What To Expect

Lesson 3: What is CVO?

Lesson 4: The Formula For Growth

Module 2Bigsmileetermine Product/Market Fit

Lesson 1: The Goal of Marketing

Lesson 2: Before & After Grid – Infant Tub

Lesson 3: Before & After Grid – Landscaper

Lesson 4: Crafting a Statement of Value

Lesson 5: SOV vs. USP

Lesson 6: Why Value Isn’t Enough

Lesson 7: Two Types of Doubts

Module 3:Optimize The Lead Magnet

Lesson 1: What is a Lead Magnet?

Lesson 2: Importance of Specificity

Lesson 3: Make A Specific Promise

Lesson 4: Give A Specific Example

Lesson 5: Offer A Specific Shortcut

Lesson 6: Answer A Specific Question

Lesson 7: Deliver A Specific Discount

Lesson 8: Finding The Hook

Lesson 9: The Landing Page Checklist

Lesson 10: The Formula Revisited

Module 4:Optimize The Tripwire Offer

Lesson 1: What is a Tripwire?

Lesson 2: Two Types Of Commitment

Lesson 3: Types of Tripwires

Lesson 4: Splinter Offers

Lesson 5: Little Victories

Lesson 6: Brainstorming Little Victories – 1

Lesson 7: Brainstorming Little Victories – 2

Lesson 8: The Tripwire Checklist

Lesson 9: Discovering Your Tripwire

Lesson 10: The Formula Revisited

Module 5:Offer A Profit Maximizer

Lesson 1: What is a Profit Maximizer

Lesson 2: Immediate Upsells

Lesson 3: Cross-Sells

Lesson 4: Slack Adjusters

Lesson 5: Bundles and Kits

Lesson 6: Recurring Billing

Lesson 7: Line Extensions

Lesson 8: Speed and Automation

Lesson 9: The Formula Revisited

Module 6 – Architect A Return Path

Lesson 1: What is a Return Path

Lesson 2: Constant Communication Explained

Lesson 3: Exit Offers Explained

Lesson 4: Example Exit Offers

Lesson 5: Retargeting Explained

Lesson 6: Segmentation By Visitor Activity

Lesson 7: Full Funnel Retargeting

Lesson 8: Automated Email Followup Explained

Lesson 9: Part 1: Indoctrination

Lesson 10: Example: Indoctrination Campaign

Lesson 11: Part 2: Engagement

Lesson 12: Example: Engagement Campaign

Lesson 13: Part 3: Ascension

Lesson 14: Example: Ascension Campaign

Lesson 15: Part 4: Segmentation

Lesson 16: Example: Segmentation Campaign

Lesson 17: Part 5: Reengagement

Lesson 18: Final Formula and Wrap Up

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