What You Get:
 Phase One: Assessment
 – Phase 1: The Customer Assessment
 – Phase 1: Reporting Overview
 – Phase 1: Understanding The difference between Hard and Soft Metrics
 – Phase 1: Reporting Discussion Between Pros
 – Phase 1: Google Data Studio Supermetrics Reporting.
 – Resources: Basic Financial Literacy for Clients
 – Resources: Reporting Worksheet Template One
 – Resources: Reporting Worksheet Template Two
 – Resources: Founders Membership Preview: Optimization Walkthrough
 – Resources For Beginners: How to Optimize Accounts Right Now
 – Resources: MER vs aMER Worksheet
 – Resources: Advanced Deep Audit of a Meta Account
  Phase Two: Action
 – Phase 2: Full Funnel Set-up and Targeting Research
 – Phase 2: Placement Considerations and Technical Notes
 – Phase 2: How One Agency Thinks About Optimization
 – Resources: How to set a cost cap bid properly
 – Resources: Landing Page Inspiration
 – Resources: Website Teardowns and Audits with Kurt Elster (Interview)
 – Resources: 17 Quick Wins to Improve Your DTC Landing Page
  Phase Three: Creative
 – Phase 3: Building and Sourcing Creative
 – Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
 – Phase 3: Creative Testing, Analysis and Scaling
 – Phase 3: Creative Reporting
 – Resources: How To Set Up A Creative Testing Structure
 – Resources: How To Get Influencers for UGC, A Playbook (Interview)
 – Resources: Mini-Masterclass: Why Humans Buy Anything
 – Resources: Creative Testing & Analysis Map
 – Resources: TikTok Spark Ads Instructions for Creators
 – Resources: TikTok Ads Best Practices 2022
 – Resources: TikTok Ads Safe Zone Template
 – Resources: IG Reels Ads Safe Zone Template
 – Resources: IG Stories Ads Safe Zone Template
  Phase Four: Diversification
 – Phase 4: A beginners guide to TikTok Ads with Brad Klein
 – Phase 4: Google Performance Max and YouTube Ads
 – Phase 4: Email and SMS Basics
 – Resources: Google: Affinity Audiences for Brand Advertisers
 – Resources: TikTok Ads – Best Practices
 – Resources: TikTok Ads Mastery and Tips, with Cody Plofker
 – Resources: Google Ads Deep Account Audit – Live Walkthrough
 – Resources: Performance Max Resources
  Phase Five: Tech Checks
 – Phase 5: Pixel Check-up
 – Phase 5: Understanding Aggregated Event Measurement (AEM)
 – Phase 5: Conversion API (CAPI) Check Up
 – Phase 5: Catalog Set-up.mp4
 – Resources: Meta Outage Notifications – Slack RSS Feed
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