[Udemy Course] Content Writing Course for Businesses – Copywriting Basics by Emma Jane

What you’ll learn

Learn how to take your business to the next level through powerful copywriting techniques & tips. No fluff, no silly stuff.

Master digital content creation using real-life examples and easy-to-follow steps and tips.

You will be able to start with your BRAND VOICE as your foundation to create more relevant and dynamic content that connects with your customers.

You will be able to ADAPT to the 5 most important contexts and writing styles you should know for writing compelling copy for your business.

You will be aware of the 6 most common types of LANDING PAGES and you will be able to write them easily and confidently to boost your conversion rates.

You will be able to conduct RESEARCH to see what works, write with authority, and create copy that makes you stand out against your competitors.

You will discover the five copywriting secrets to help you WRITE blogs, ads, descriptions, emails & more through establishing your own simple writing process.

You will discover the basics of WRITING WITH AI with ChatGPT to get you started. Find out things you should avoid, and how to ask the right prompts.

HERE’S WHAT YOU’LL LEARN…

Module 1: Finding Your Voice (and not losing it)

In this module, we’ll explore why it’s so important to find and use your unique brand voice. You’ll learn how to write in a way that truly connects with your audience and leads to conversions. Plus, I’ll give you some tips and tricks for keeping your voice consistent across all your channels, so you never lose it in a sea of sameness.

Module 2: Adapting to Different Styles (like a chameleon, but with words)

In this module, you’ll learn how to adapt your writing to the five most common styles, which includes blogs, ads, social media, product descriptions, and emails. I’ll  teach you how to write in a way that engages your audience and keeps them coming back for more.

SPOTLIGHT: Landing Pages (because first impressions are everything)

Here, we’ll dive deeper into the most common types of landing pages and give you some specific tips for writing copy that converts. You’ll learn how to structure your copy, use persuasive language, and create compelling CTAs that encourage your audience to take action.

Module 3: Researching Like a Pro (and writing like one too)

In this module, I’ll show you how to set up your own foolproof research process to help you write copy that stands out from your competitors. Using real-life examples, you’ll learn how to conduct audience research, competitive analysis, and product research to inform your copy and make it more effective.

Module 4: Finding Your Writing Style (ever heard of Word Dumping?)

In this module, you’ll learn the five secrets that make writing easy, which will help you develop your own writing style. I’ll teach you how to write in a way that feels authentic and natural to you, so you never have to copy your competitors or feel stuck from writer’s block.

SPOTLIGHT:  Writing with AI – ChatGPT (The AI writing assistant that’s changing the game)

In this section, you’ll get an introduction to the free version of ChatGPT, where I’ll show you how to use it to generate content ideas and prompts. You’ll learn how to use AI to write faster, more efficiently, and with less stress. Plus, you’ll get some quick top tips that you can use to make using ChatGPT an easier and faster process.

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Product Details: http://tinyurl.com/35efa4mt

File size: 1.9GB

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Enjoy learning!