[Udemy Course] AI for Marketing and Advertising Excellence by Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello

What you’ll learn

How can AI help build Excellence in Marketing and Advertising

Case Studies of AI helping build Excellence in Marketing and Advertising

Building Blocks to build Excellence in Marketing and Advertising

Implementing the Building Blocks to build Excellence in Marketing and Advertising

Data-Driven Insights and Predictive Analytics

Personalization at Scale

Marketing Automation and Campaign Optimization

Content Creation and Curation

Audience and Sentiment Analysis

Creative Excellence and Visual Generation

Dynamic Pricing and Promotions

Measuring Impact and ROI

Want to use AI (Artificial Intelligence) for Marketing and Advertising Excellence but don’t know what to do and how?

Take a look at this course where you will

Not only learn about AI for Marketing and Advertising Excellence including how AI helps build Excellence in Marketing and Advertising, Case Studies of AI helping build Excellence, Building Blocks of using AI to build Marketing and Advertising Excellence and How to implement these AI Building Blocks for Marketing and Advertising Excellence in

Data-Driven Insights and Predictive Analytics, Personalization at Scale, Marketing Automation and Campaign Optimization, Content Creation and Curation, Audience and Sentiment Analysis, Creative Excellence and Visual Generation, Dynamic Pricing and Promotions, Measuring Impact and ROI

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My exposure to AI for Marketing and Advertising Excellence started as early as the 2010s, with Early Adoption in (2010–2015) when AI use was limited, mostly rule-based or algorithmic like

· Programmatic Advertising began using early AI to automatically bid on ads in real-time (Real-Time Bidding, RTB).

· Google and Facebook introduced algorithm-driven ad delivery based on user behavior.

· Basic predictive analytics started helping marketers segment audiences or optimize email open rates.

I continued to learn with Mainstream Emergence of AI for Marketing and Advertising Excellence during 2016–2019 when AI matured with deep learning, NLP, and more affordable cloud computing:

· Chatbots powered by AI began to appear on websites (e.g., Drift, Intercom).

· Facebook, Google, and LinkedIn launched AI-powered ad optimization tools.

· Marketing automation platforms like HubSpot and Salesforce began integrating AI for lead scoring and personalization.

· Recommendation engines, like Netflix and Spotify, began shaping consumer expectations.

I learnt a lot more with Explosion of Use Cases in 2020–2023 when COVID-19 accelerated digital transformation and AI adoption:

· Brands leaned on AI for personalization at scale due to shifts to digital buying behavior.

· NLP models like GPT-3 (2020) revolutionized content generation, chatbot capabilities, and copywriting.

· Tools like Persado, Copyai, Jasper began writing high-converting marketing content.

· AI-driven creative optimization helped marketers test and scale visuals, videos, and messaging automatically.

And I continue to learn more in this Excellence Era (2023–Present) with GPT-4, multimodal AI, and tools like ChatGPT, Gemini, and Claude, AI moved from support to strategic driver:

· AI can now forecast campaign performance, allocate budgets, and optimize cross-channel strategies in real time.

· Marketing Co-Pilots (like Salesforce Einstein, Adobe Sensei, and HubSpot AI) help teams execute faster, smarter.

· AI in image, video, and design generation lets brands keep up with content demand.

I bring in this course my learnings from this journey and share with you how can you also can successfully use AI for Marketing and Advertising Excellence

Preview for yourself many lectures free. If you like the content, enroll for the course, enjoy and skill yourself to start using AI for Marketing and Advertising Excellence!

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