[Video Course] The Science of Facebook Ads Professional by Mojca Zove

INTRODUCING: The Science of Facebook Ads

Learn how to consistently generate leads and sales with Facebook Ads After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too. The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients. You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow. I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients. And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries. You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

Define your target audience and the exact strategy for reaching them

Determine tangible and reachable goals with The Backwards Method

Distribute your Advertising Budget across campaigns and audiences

Design an ad that attracts attention and communicates your brand

Optimize your campaigns using a result-based approach

The Science of Facebook Ads: Course Curriculum

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting: 1. FOUNDATION

Setting Up Your Business Manager

Introduction To The Facebook Pixel

Facebook Page Basics

Facebook’s Advertising Policies

2. FACEBOOK ADS FRAMEWORK

Facebook Ads Hierarchy

Orientation Practice

Level 1: Campaign

Level 2: Ad Set

Level 3: Ad

3. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

It’s All About The Funnel

Defining Your Goals: The Reverse Method

The GAAA Principle

Calculating Ideal Costs

Technical Implementations

4. TARGETING

Introduction to Targeting

Option 1: Custom Audiences

Option 2: Lookalike Audiences

Option 3: Saved Audiences

Defining Your Target Audience

5. FINALIZING YOUR FUNNEL

Detailing Your Funnel

Budget Planning

6. GETTING CREATIVE

The Secret To A Successful Copy

Facebook Ad Design Principles

Design Tools

Designing The Ad

Video Ads

7. LAUNCHING YOUR CAMPAIGN

Level 1: Campaign

Level 2: Ad Set

Level 3: Ad

Celebration!

8. POST LAUNCH

Appealing to Facebook

Observing the results – Setting Expectations

9. DOCUMENTING YOUR WORK

The Importance Of Documenting

Tool Recommendations & Documentation Structure

10. ANALYTICS – METRIC-BASED OPTIMIZATION

Observing The Right Metrics

Personalizing Your Presets

Optimizing Your Ads With Facebook Breakdowns

Advanced Optimization with Delivery Insights

11. REPORTING

Creative Reporting

Using Campaign Tags And Filters

12. TROUBLESHOOT

Finding The Leaking Bucket

Reach Problems

SOS: Performance Dropping

13. ANALYTICS – METRIC-BASED OPTIMIZATION

Launching A/B Tests

Scaling Your Facebook Ads Efforts

Expanding Your Funnel

14. DON’T STOP COMING SOON: Bonus Modules!

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Product Details: https://bit.ly/3hAP4bG

File size: 1.9GB

Payment and delivery:

1. Please provide your EMAIL address in “message:” during checkout.

2. The download link will be emailed to you after payment has been confirmed.

🔥 All files will be delivered through Dropbox.

🔥 Lifetime Access

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Enjoy learning!