Over the past 20 months,my Instagram page has grown from 112 to 26,8k followers. How did I do it?
(Update: It’s at 110k followers now)
Why having an audience as an artist is so important?
If you want to turn your passion into your career or a side hustle of yours, building an audience is crucial.
Who’s going to buy from you if no one knows you?
On the one side it can give you better job opportunities: Major studios might already know you because of your following and therefore hire your more easily.
This is the reason why many bigger artists had the opportunity to work with big names like Disney or Pixar.
On the other side, which is even cooler: With an audience, you can become your own boss and start your own creative business.
Think of all the successful artists on Instagram who make a living from selling their art – you can be that too. You just need to know how to build a strong personal brand as an artist.
An audience opens many doors to living your passion.
It’s not your fault that you didn’t grow so far!
Because you believed in the wrong ideas.
You probably heard this a lot from other artists:
“To grow your art-page just post consistently, work on your skills and be patient!”
Posting consistently and having decent art skills really isn’t a guarantee for success.
In fact, you could post 200 artworks over the course of 4 years and still not grow, if you don’t know what you’re doing.
And you probably also experienced this.
The organic reach on most social media platforms simply isn’t big enough to just grow through consistent posting – you also need to implement outside-the box-tactics to gain attention otherwise.
I am successfully growing my page for 2 years now and I exactly know which tactics work, which don´t, how to optimize your profile so visits convert to followers, how to gain reach on multiple levels, etc.
So I genuinely believe that everyone can grow their artpage if they know how and are dedicated enough.
About me
But why should you listen to me? Here´s my story:
Back in October 2019 – shortly before the pandemic – I bought my first graphic tablet and decided to grow my artpage. 2 years later I have almost 30k followers – so this graphic tablet was probably the best 50$ investment in my life.
Because I was heavily interested in marketing I daily figured out new ways and tactics to gain more attention on Instagram.
That’s why I was growing faster than the average. I grew from 0 to 7k followers in around 10 months.
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