[Masterclass Course] David Axelrod and Karl Rove Teach Campaign Strategy and Messaging

What it takes to win elections

David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.

Lesson Plan

01 – Introduction

02 – Starting a Campaign

03 – Assessing Your Candidate

04 – Researching Your Opponent

05 – Working on a Campaign

06 – The Campaign Plan

07 – Understanding the Electorate and Targeting Voters

08 – Polling and Focus Groups

09 – Budgeting and Fundraising

10 – The Campaign Message

11 – Campaign Messaging Case Study

12 – Public Appearances

13 – Getting Your Message Out

14 – Harnessing Social Media

15 – Direct Mail

16 – Slogans and Logos

17 – Supporting Your Candidate

18 – Mobilizing Volunteers

19 – Debates

20 – Keeping the Campaign on Track

21 – Identifying Influencers

22 – The End of the Race

23 – The Current State of Politics

24 – Parting Words

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Product Details: https://bit.ly/2YY1ssV

File size: 6.1GB

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