[Video Course] Message Matters Most by Alex James

Here’s What You Get Inside:

Get the step-by-step Messaging Clarity System that:

Positions your business

Uncovers your brand’s differentiated message

Gives you the exact words to express it simply

And it’s only 84 minutes (because courses shouldn’t take weeks to complete).

Lesson 1

Understand why most marketing feels the same.

See the impact a singular, powerful message makes.5 minutes 6 seconds

Lesson 2

Get clear on what positioning is & the 2 types of positioning.

Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]7 minutes 13 seconds

Lesson 3

Learn the exact formula to achieve perfect positioning.5 minutes 39 seconds

Lesson 4

Get clear on exactly what your customer actually wants from you.

Determine what level of education they need before they’ll feel comfortable buying.13 minutes 18 seconds

Lesson 5

Get clear on the 5 possible stages your category is in today.

After this lesson, you’ll know what you should lead with.13 minutes 14 seconds

Lesson 6

Discover the 9 core Positioning Narratives.

After this lesson, you’ll know exactly what angle to take.7 minutes 24 seconds

Lesson 7

These days, brands need more than products – they need opinions.

After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.7 minutes 28 seconds

Lesson 8

Get the precise wording formula to convey your value – fast.

After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.6 minutes 2 seconds

Lesson 9

Extract the one idea your prospect must believe before they’ll buy your product.8 minutes 14 seconds

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Product Details: https://tinyurl.com/jvv36jc8

File size: 370MB

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Enjoy learning!