Module One: Facebook and Instagram Ads 101
Facebook and Instagram Ads 101
Cheat Sheet: Stages of Awareness
How to Map a Lead Generation Funnel
How to Map a Webinar Funnel
How to Map a Challenge or Video Series Funnel
How to Map an Ecommerce Funnel
How to Map a Funnel from Scratch
Module Two: Anatomy of Facebook and Instagram Ads
Anatomy of Facebook and Instagram ads
An Over the Shoulder Walk-Through of Ad Types
Resource: Facebook Ad Unit Guide
Module Three: Gathering your Messages
Gathering your Messages
Ninja Technique: Facebook Group Message Mining
Ninja Technique: How to Mine Amazon Reviews
Ninja Technique: How to Mine Twitter for Messages
Ninja Technique: Facebook Ad Competitor Research
Cheat Sheet: Voice of Customer Research Questions
Module Four: Mapping your Messages
Mapping your Messages
Module Five: Writing High-Converting Messages
Writing High-Converting Ad Copy
Value Proposition Rehab
Long Copy vs Short Copy
When You’re Ready to Write – Do This First
Step One- Reference your Funnel Map and Pick a Place to Start
Step Two- Write Down your Value Prop Variations
Step Three – Write your Headline Variations
Step Four – Write your Body Copy
Resource: Facebook Ad Copy Example
Ad Copy Worksheet
Cheat Sheet: Value Proposition Checklist
Resource: Emojipedia for Facebook Friendly Emoji’s
Resource: Facebook Bullet Point Emojis
Module Six: Images and Videos
Images and Videos
Resource: Creative Hub Gallery
Resource: Creative Hub Ad Formats
Resource: Facebook Text Checker
Cheat Sheet: Do’s and Dont’s
Anatomy of a One-Minute Video
Livestream Scr: Educational/ Value-Add Content
Livestream Scr: Relationship-Building
Livestream Scr: Case Study
Livestream Scr: Sales
Resource: Copyright Free Images from Pexels.com
Resource: Copyright Free Images from Unsplash.com
Module Seven: Landing Pages that Convert
Landing Pages that Convert
Cheat Sheet: Anatomy of a High-Converting Landing Page
Module Eight: Testing and How to Know if your Ads are “Working”
Testing and How to Know if your Ads are “Working”
How to Troubleshoot a Campaign
Cheat Sheet: Rules of Thumb for Effective Testing
Cheat Sheet: Key Metrics and what they Mean
Cheat Sheet: Key Metrics and what they Mean Continued.
Module Nine: Red Flags
How to Spot and Avoid Red Flag Situations
Cheat Sheet: Red Flags to Avoid
End of Module Quiz
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