The Shopify Ninja Masterclass Course Breakdown
This course contains 7 different sections, each with it’s own videos and
additional resources.
The Shopify Ninja course by Kevin David is broken down into five main sections,
each with its own modules.
They are:
Module 1 – Finding Hugely Profitable Products to Dropship on Shopify
Module 2 – World Class Dropshipping Suppliers
Module 3 – Shopify Store Optimization
Module 4 – Marketing Explosion
Module 5 – Scaling and Expansion
Total number of course videos: 68 Total video time: 15 hours and 45 minutes
Shopify Ninja Masterclass Module 1 Product research review
Module 1 – Finding Hugely Profitable Products to Dropship on Shopif
Module 1 contains 13 videos with a total length of 3 hours and 49 minutes and
additional document resources.
This is the longest module in the course and Kevin does a good job of showing
you how to find products for your store.
To his credit, Kevin shows you several innovative ways to find trending
products. Overall however, it’s a bit hit and miss. All of these tips are unique
to this course, BUT some of them are fails in my opinion. Read the full Module 1
Review (click the button below), for an explanation.
Moving on – once you’ve found your possible winning/trending products, Kevin
shows you how to vet the suppliers and find the best possible ones to work with.
Additional resources include supplementary links documents, a Profit Spreadsheet
template and 3 documents.
Despite it being the longest module in the course and having additional
documents, the content is not comprehensive and lacks detail when you compare it
to other dropshipping courses.
Module 2 – World Class Dropshipping Suppliers
Module 2 contains 5 videos with a total length of 43 minutes and an additional
two documents.
This is not a very long module, so you could be forgiven for thinking that this
module is also on the thin side. In contrast to module 1 though, you don’t need
much more in finding the right suppliers.
Kevin does a decent job of showing you how to find a good supplier without
over-complicating matters.
This part of the course is not rocket science. Every drop shipping course
follows the same basic steps and methods to find suppliers. If you follow
Kevin’s suggestions, you’ll be fine, as all the other courses don’t teach much
more than this.
Additional resources include supplementary documents, that will help you with
finding suppliers
Module 3 – Shopify Store Optimization
Module 3 contains 15 videos with a total length of 2 hours and 41 minutes and a
single .pdf document.
In this module, Kevin finally gets to setting up your Shopify store (unlike
other courses where it is the first thing that you learn).
If not for the course notes, most beginners would continuously pause and rewind.
Kevin rushes through the setup assuming that you know what you’re doing/have
done this before. Beginner dropshippers, beware…
Once again, the content is lacking when compared to other courses. Kevin does
cover most of it though, and you will be up and running with no problems if you
follow his advice.
There’s nothing that stands out really as the Shopify Setup is pretty much the
standard course content you can expect from most Shopify Setup Sections of a
dropshipping course.
Module 4 – Marketing Explosion
Section 4 contains 13 videos with a total length of 2 hours and 57 minutes and a
module summary .pdf document.
Kevin goes through the basics of FB Marketing and even offers some handy tips.
He covers all the basics:
Setting up your FB Ad Account
Creating Custom and Lookalike Audiences
Interpreting FB Pixel data and how to use it
Marketing objectives, focusing on Post Engagement, Traffic and Conversions
Precise “Lazer” Targeting
Good ad layout and typography
How to get Social Proof (good tips)
Re-targeting
When to Pause or Scale a campaign
Influencers
Email marketing
Cross Platform Targeting
Module 4 also contains a very useful .pdf document with some background theory
and steps to follow in starting your ad campaign on FB.
Most of the content is good, BUT it lacks one major component…
Kevin does NOT cover Facebook Bidding.
To me, that is a huge omission. Ad campaigns are made or smashed to bits,
depending on their Bidding Strategies
Module 5 – Scaling and Expansion
Module 5 contains a total of 13 videos with a total length of 1 hours and 32
minutes.
This module is for the dropshipper who is slightly further along his path to
dropship nirvana. Kevin suggests you only work through this module once you’re
earning at least $100 per day from your store.
Kevin urges you to use Google Analytics and FB Business Manager, specifically
the Audience Overview Report Tool to analyze data. You can only use these tools
once there is enough data, so these methods will not work for beginners.
Kevin also shows you how to use your FB Pixel to create Lookalike Audiences, and
Conversion Campaigns.
Kevin then suggests VAs for certain tasks, how to use two separate apps to
increase conversions and how to advertise on Snapchat.
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