[Udemy Course] Digital Marketing & SEO Complete Course: Latest Edition 2021 by Uplatz Training

What you’ll learn

End-to-end knowledge of Digital Marketing & SEO

Become a top Digital Marketing Specialist/Manager

What is Digital Marketing

Digital Marketing Scope

Digital Marketing Terminologies

Google Updates

Social Media Marketing

Websites and basic Web Design

WordPress Website Creation

SEO (Search Engine Optimization) – overview, why it is needed, how it works

Components of SEO

On-page and Off-page SEO Factors

Technical & Content SEO

Main elements of Technical SEO

Title and Meta tags, Header tags optimization

Google Search Console, Bing Webmaster

Blog set-up for Blogger and WordPress

Off-page SEO, Blogger Posting

Google Analytics and Google Tag Manager

Keywords Research

SEO Tools & SEO Reporting

Content Marketing and Posting

Local Business Listing in Google My Business and Bing Places for Business

Client Emails

Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads

Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns

Microsoft Advertising including Yahoo Ads

Facebook Marketing – Organic posts and Paid Marketing

Creating & Promoting company page on Facebook, LinkedIn

Handling Twitter handle

Posting on Quora, Medium, EzineArticle, wikiHow

Content Marketing Platforms

Video Marketing

Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page’s ranking on search engines such as Google and Bing.

This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.

This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:

Improve your website optimization strategy

Enhance your SEO keyword research

Conduct a competitor keyword analysis

Build a SEO measurement framework

Improve your landing page optimization

Develop your off page SEO tactics

Digital Marketing & SEO – Course Syllabus

What is Digital Marketing

Digital Marketing Scope

Digital Marketing Terminology

What is Google Update

List of key Google Updates

Social Media Marketing introduction

Various types of websites

What to see in a website

Basic webpage designing

Creation of a website

Website core structure

What is SEO (Search Engine Optimization)

Why businesses need SEO

Components of SEO

On-page SEO

On-page on-site SEO factors

Google Search Console

Yahoo & Bing Webmaster tools

Title tags, Meta tags, Header tags optimization

Blog setup for Blogger and WordPress

Blogger-posting

Off-page-SEO

WordPress website creation

Google Analytics introduction

Google Analytics Goal report

Google Tag Manager and eCommerce

Google-analytics-Vs-GA4

htaccess File

SEO Tools introduction

Keywords Research

Off-page optimization introduction

Article Guest Posts

Off-page Activities

Technical-SEO

Local Business Listing introduction

Google and Bing local listing

SEO reporting

Client emails

Google Ads – introduction, search ads, display ads, shopping ads

YouTube ads, app promotion, smart campaigns, tips & tricks

Yahoo Ads

Social Media Marketing

Facebook – introduction, groups, company page, widget, Facebook ads and paid campaigns

LinkedIn – introduction, account creation, company page creation

Twitter marketing

Why Content Marketing

Quora

Medium

EzineArticle

wikiHow and other platforms

Video promotion

Canva

Email Marketing

Mail250 Guide

Mailchimp account & complete guide

Zoho campaigns

Sendinblue intro and guide

Inbound Marketing

Hubspot Form – Email, Chat, chat installation

Facebook Marketplace

YouTube optimization – channel & videos optimization

Figma collaborative design tool guide

Who this course is for:

Digital Marketing Executives

SEO Specialists & Analysts

Digital Marketing Managers

Digital Marketing Paid Media Executives

Newbies and beginners aspiring for a career in Digital Marketing

Anyone who wants to become a Marketing Specialist

Social Media Marketing Executives

Ads Campaign Managers

Entrepreneurs and self-employed individuals who wish to do online marketing for their own business

Digital Marketing Specialists, eCommerce

SEO Consultants & Strategists

Content Marketers

Advertising Managers

Marketing Analysts & Consultants

Marketing Assistants

Head of Digital Marketing and Automation

Account Managers Digital Marketing

Brand Specialists

Email Marketing Specialists

Content Managers

Technical & Content SEO Specialists

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Product Details: https://bit.ly/2Pq7wIe

File size: 17.7GB

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